FRACTIONAL VP OF MARKETING
I help B2B companies fix the marketing problems holding back revenue — whether you're building the function from scratch, aligning marketing with sales, or breaking through a growth plateau.
$35M+
marketing-sourced revenue
200%
QoQ pipeline growth
9% → 25%
marketing's share of won revenue
$10M+
from executive thought leadership
$20M–$1B
company revenue stages led
WHERE ARE YOU TODAY?
BUILD
You're ready to invest in marketing, but you're missing the strategy, team, or foundations to make it work.
ALIGN
Marketing and sales are running different playbooks — creating friction and costing you revenue.
UNLOCK
The business is healthy, but revenue has stalled and marketing isn't contributing new opportunities.
Three ways to work together — Consulting, Fractional VP, or Special Projects.
Explore servicesCASE STUDIES
UNLOCK · E-COMMERCE ACCELERATOR
Marketing and sales operated separately. I built alignment through ABM, executive thought leadership, and VIP events.
BUILD · OFFSHORE STAFFING / BPO
No marketing function, relying on cold calling. I rebuilt the brand and ICP, relaunched the website in under 60 days, implemented a new CRM and lead lifecycle, and launched an executive LinkedIn program.
ALIGN · E-COMMERCE SERVICES AGENCY
No coordinated go-to-market campaigns and unclear ownership after a leadership change. I took over both functions and built paid media, ABM, and partner marketing programs.
WORKING WITH ME
I operate like a member of your leadership team, not an outside advisor. I get up to speed fast, starting with your brand story. Learning it deeply and sharing it well is something I’m incredibly passionate about. From there, I bring structure and own the work of turning your business goals into marketing priorities and execution.
I’ve spent more than a decade in marketing, growing from hands-on campaign roles to VP of Marketing. I’ve built marketing functions from the ground up and led internal teams and specialized partners across brand, content, demand generation, paid media, ABM, and events.
Every priority I set ties back to new revenue. I move fast, hold a high standard, and bring your team along as we go. My goal is simple: make marketing one less thing you have to manage.
TESTIMONIALS
Rachel transformed our marketing team from an afterthought into a revenue-driving force for the business. She earned the trust of our sales organization through clear reporting, disciplined execution, and an unwavering focus on business results. The things that take other teams months and dozens of people, we accomplished in weeks with just a few.”
“Rachel isn’t just a strategic advisor. She rolls up her sleeves and helps make the work happen. She’s influenced leaders across our organization to elevate how they think about marketing, sales, and personal branding.”
“Rachel balances high expectations with genuine care for her team. She pushes people to achieve more while giving them the support to succeed. She leads from both 10,000 feet and boots on the ground—connecting strategy with execution better than anyone I’ve worked with.”
“Rachel inspires trust, clarifies purpose, aligns teams, and develops people. She gets things done.”
LET'S WORK TOGETHER
Whether you're building the function for the first time, scaling a team, or need executive guidance, tell me about your goals and I'll share how I'd approach it.
